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ZONE
HEUNG MIN SON
Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.
BRAND
ADIDAS
DURATION
7 WEEKS
APPROACH
CONCEPT CLEAT DESIGN
SECTION
PRODUCT DESIGN
BRIEF
Bring a new performance benefit to Son Heung Min
WHO IS SON?
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Heung Min Son South Korean professional footballer who captained the South Korean national team and plays as a striker for Premier League side Tottenham Hotspur. He is regarded as one of the best players in the world, as well as the greatest Asian footballer of all time, and is recognized for his explosive pace, finishing ability, two-footedness, and ability to link play.
Son is positioned to play on the left-wing. He is known for an ability to detect gaps between players and pass through them quickly. Also, be able to think quickly on the field in order to anticipate other players' future moves.
SON IS
HASTY
PRECISE
VEHEMENT
How can we enhahnce Son's skills during the game?
DESIGN GOAL
Light Weight
For forward players, in particular, speed is crucial to quickly receive the ball and put it in the back of the net.
Grip
Wingers and strikers need a firm grip on their soccer cleats because the instep kick requires a lot of spins.
Flexible
Fit but flexible upper for a breathable area when the player's foot bends width-ways for precise and potent ball contact.
STABILITY AND SUPPORT DURING INVERSION
MEDIAL CONTACT ZONE, INSTEP KICK FOR KICKS
Upgraded Grip pattern for extra spin
Flexible upper for mobility
Understanding the touch point
HEUNG MIN ZONE
FELXIBILE LIGHT WEIGHT UPPER
INSPIRATION
DYNAMIC
ELEGANT
MORPH
MOTION
DESIGN SKETCHES
Quick Ideation Sketches
- Speed
- Flow
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Design Process
RUBBER GRIP PATTERN
ENHANCE CONTROL
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VISUAL DIRECTION
WAVY VISUAL MATCHING SON'S AESTHETIC GAME
CARBON FIBER FOR STABILITY
AND LIGHTWEIGHT
OPEN SOLE FOR FLEXIBLE AND BREATHABLE
HEUNG MIN SON
ZONE
Control Skin
Prime knit collar
Prime knit with rubber grip pattern
TPU
Foam heel pad
Carbon Fiber Plate
ORTHOGRAPHIC
Latheral
Bottom
Top
Medial
Back
RENDER
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