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ZONE

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HEUNG MIN SON

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Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.

1 WEEK ASSIGNMENT

BRAND

UNDER ARMOUR

DURATION

1 WEEKS

APPROACH

PERFORMANCE RUN/TRAIN

SECTION

PRODUCT DESIGN

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HEUNG MIN SON

YOUNG ATHLETES

PRODIGY

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THE STORY OF YOUNG ' PRODIGIES ' PURSUING THE NEXT LEVEL OF COMPETITION 

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LIMITED RESOURCE

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OWN ONE OR TWO PAIRS

Varsity athletes often lack the opportunities available to collegiate athletes.

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VERSATILITY

SOCCER ( FOOTBALL)

Sport that requires diverse training for different environments.

Engage in various training disciplines.

- CONVENTIONAL GYM TRAINING 
- ROAD WORK 

THREE KEY PERFORMANCE CRITERIA

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AGILITY

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POWER

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ENDURANCE

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AGILITY

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THE ABILITY TO ACCELERATE
AND CAPACITY TO CHANGE DIRECTIONS QUICKLY.

Agility is essential in both running and soccer because it enables quick, controlled movements, allowing athletes to change direction efficiently, maintain balance, and react swiftly while minimizing injury risk.

AGILITY

AGILE SWIFT

AGILE SWIFT

CUTTING / PIVOTING

MAKE THE FAST TURN,
ALWAYS ONE MOVE AHEAD,
BE UNREACHABLE.

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FAST TWITCH

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STREAMLINED

FAST TWITCH

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POWER

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CONVENTIONAL STRENGTH WITHSTAND THE LEVEL OF PHYSICALITY

Combines strength and speed, enabling explosive movements, quick accelerations, and high-intensity actions.

POWER

DOMINANT FORCE

POWER TRAINING

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EXPLODE WITH ENERGY,
FIGHT FOR THE POSITION,
OWN THE BALL AT ALL TIMES.

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DOMINANCE

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FORCE

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ENDURANCE

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AEROBIC FOUNDATION TO RUN FOR 90 MINUTES STRAIGHT.

It enhances both physical and mental performance, allowing runners to maintain speed, efficiency, and form over extended periods.

ENDURANCE

ZONE 2

ROAD WORK / TRAINING CARDIOVASCULAR STAMINA

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NEVER EVER,
RUN OUT OF GAS,
TRAIN YOUR ‘ZONE 2’

PERSISTENT

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STAMINA

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MOOD / INSPIRATION

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MOLDED DUAL DENSITY MIDSOLE

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HOVR MIDSOLE

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TPU CAGE MEDIAL AND LATERAL SUPPORT

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© 2025 by James Joo

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