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ABSORB
Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.
BRAND
LI-Ning
DURATION
1 Week
SECTION
Product Design
APPROACH
Concept Visual
BRIEF
To explore Li-Ning visual design and structure in order to create a pair of comfortable and flexible high-top shoes.
Li Ning Company Limited is one of China's largest sports brand enterprises, primarily running the LI-NING brand of professional and recreational footwear, clothes, equipment, and accessories. The Group, headquartered in Beijing, is capable of brand marketing, research & development, design, manufacture, distribution, and retail.
IDEATION SKETCHES
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FINAL DESIGN
Black Flat Back Dimple Mesh Fabric
EVA Foam
Fabric Mesh
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TAPE DRAWING
ZBRUSH 3D MODEL
Midsole
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FINAL
RENDER
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